While it's tempting to claim disruptor status, we are not a disruptor. The market is disrupting itself.
The growth of electric propulsion, the increasing capability of autonomous systems, and the leverage afforded by flexible ownership models—together these innovations create a perfect storm for market disruption.
We cruise into these waters with the perfect three-stranded cable—where strength is gained through the interplay of hardware, software, and an innovative distribution channel.
Steve Jobs' goal with the initial iPod was to always be 3 clicks from a song. Our goal is to lower the barriers to entry, and the barriers to ownership—making it always just 3 clicks to the water.
The result is market capture and market growth. We are a software company that's building world-class boats. We are a boat builder with an integrated, direct-to-consumer channel. We are a luxury brand, bringing rich, on water experiences to our guests.
Join our waitlist to receive updates over the coming months about our progress toward a safer, more relaxing experience on or behind a boat.
